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Love What You Sell

90-Day incubator for the mom who’s ready to have a flexible, simple, and profitable one product ecommerce business that fits into your life and unlocks the freedom YOU want for you and your family.

Moms do ecommerce differently.
In this 90-Day incubator, we embrace that.

Headshot of Grace Hayden

You’ve always dreamed of having an ecommerce business.

One that allows you to sell what you love, have flexibility for your family, AND be able to contribute to the family income.
But right now…

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You’ve tried building an at-home business selling a physical product (whether it was ecommerce, direct sales, or handmade) but nothing “clicked” or took off like it should. And even though you dream of running a successful business, you don’t know HOW to avoid making the same (costly) mistakes again.

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You feel stuck, overwhelmed, and frustrated because you’ve already poured so much love + time into businesses in the past, but nothing you’ve tried has provided you with the flexibility and consistency you need. This makes it even harder to trust yourself, to take risks again, and to figure out your next step forward (Sidenote: I’ve been in your shoes and you are NOT alone in this).

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You haven’t unlocked the financial security and stability you’re looking for from your business(es) and you’re ready to change that moving forward. All you want is a business that’s worth loving and nurturing (and that doesn’t require you to overwork or underpay yourself in order for it to succeed).

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You don’t want marketing and sales to be so hard OR to have to convince/chase/beg customers to buy from you. You want a product that sells itself with simple strategies that work for you on autopilot so that you don’t have to spend your entire day marketing and selling.

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Imagine if you were able to…

  • Launch and grow a self-sustaining ecommerce business that’s truly magnetic—where you do NOT have to beg your friends and family to buy from you, but instead you attract the right customers who instantly fall in LOVE with your product and return to buy from you (over and over again).

  • Provide a consistent, stable, and growing financial asset for you and for your family that contributes to your monthly income AND noticeably improves your life by diversifying your income, lowering stress, and growing your family savings account.

  • Unlock the freedom and flexibility you want so you can spend more time with your family, grow your business alongside your ever-changing schedule, and seamlessly integrate your work life into your daily life without tying you to your computer/phone or requiring you to work more than 10-15 hours a week.

  • Grow to $5,000-10,000 a month in sales (and beyond) without sacrificing yourself, your family, your integrity, or your values. Unlike so many other business models and programs out there, Love What You Sell ensures you’re not only making sales, but that you’re profitable enough to pay yourself! In fact, making your numbers work (and paying yourself) is built into this entire process, from start to finish.

That sounds great, but if all this is possible, why do 90% of ecommerce businesses shut down within 120 days?

(Yep. You read that right.)

The reason for these failures boils down to one big issue: a shaky foundation.

So many ecommerce businesses are built without:

•  a product the market actually wants
•  knowing exactly where to sell, show-up, and market their products
•  a financial roadmap to make sure the business will be profitable

Failure is inevitable when the proper planning or preparation hasn’t been done. The business simply won’t work without a solid foundation.

Which is why, after growing 3 successful ONE product ecommerce businesses (alongside raising my 2 young daughters), I can promise you this:

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You don’t need to create an entire product line or sell dozens of different products in order to be wildly successful.

In fact, the simplest way to start your ecommerce store is to narrow down to ONE high-quality product that brings you joy and that integrates into your everyday life (AND as a part of our work together, I’ll uncomplicate the process of finding/sourcing/selling your own best-selling—and perfectly aligned—product from the very start!)

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You don’t need to devote 40-60 hours a week to your business in order to reach your financial goals.

The traditional “40-hour work week” is outdated, and unnecessary for your success. And as a mom, you don’t have 8 hours of uninterrupted “work time” available anyway. So we’re creating an income-generating asset—i.e. a highly profitable + self-sustaining business model that fits into your busy lifestyle AND continues paying you for long into the future (that doesn’t require all your time and energy).

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You don’t need a lot to get started.

This uncomplicated process was designed to remove all of the obstacles that stand in the way of ecommerce success. Which means you do NOT need to sacrifice your time on needless busywork (I know you already have a full schedule!), you do NOT need to store a bunch of products in your home, and you do NOT need to waste thousands of dollars in unnecessary start-up costs.

Which is exactly why I created Love What You Sell - to take you from struggling in ecommerce to launching a scalable one product ecommerce business that’s flexible, simple, and profitable.

Love What You Sell isn’t another online course filled with rigid and aggressive business advice.

Instead it’s a supportive and loving incubator that allows you to fully create a one product ecomm business built on your values, desires, and while using your natural abilities.

This 90-Day incubator is built to grow with you and your family—with enough time + spaciousness to build your new ecomm business the RIGHT way (even with your current, and ever-changing, busy schedule).

As a part of Love What You Sell, you’ll get:

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My entire step-by-step ecommerce launch process

that I used to grow multiple one product ecomm businesses to 6-figures (while working only 12 hours a week and raising my 2 daughters).

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Bite-sized training videos, proven templates, and easy-to-implement strategies

that will be delivered to you monthly—so you’re never overwhelmed, never behind, and continuously making progress (and getting results) every month.

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My Launch-Plan Checklist and proven growth plan

so that you know exactly what to do and when. There’s no fluff, no busywork, no distractions. Which means you’ll not only COMPLETE your launch within the 90-day program, but you’ll also feel 100% ready + confident when it’s time to launch!

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Lifetime access to ALL of the training materials and audio recordings!

This level of unfiltered support means that you can return to the program any time you want (and as many times as you want).

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PLUS if you join Love What You Sell today you’ll get these bonuses…

Here’s What’s Inside Love What You Sell:

You have a lot on your plate. That’s why I broke Love What You Sell into three phases - so you can work on your own time and never feel overwhelmed. Each phase is delivered to you monthly and in the exact order you need to follow in order to lay a solid foundation for your ecommerce business.

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Phase 1

Person, Product, Price

We start with the foundation of every solid retail business - who you’re selling to, what you’re selling, and how much you’re charging. You’ll uncover how to define and find your ideal customers, and most importantly, your one product to best serve them so your business feels good to both you and them. This is where you get to make the impact you’re eager to make on the world. Once you nail these three key fundamentals you’ll be ready to move on to the next phase: attracting traffic and sales.

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Phase 2

Place, Promotion

Here’s where we start to build a store that confidently sells your product, and how we start attracting all the right people. If you’ve struggled with traffic and conversions in the past, this phase will fix that for you. Simplicity is key here. You’ll uncover the BEST place to sell, show-up, and market your product so your customers can easily find you (without having to be EVERYWHERE).

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Phase 3

Launch & Beyond

Launching can feel scary, but you’ll never be alone in this stage. You’ll have the support and encouragement you need to hit the ground running. Plus a steady and continual growth plan so you can grow your business as big as you dream.  You’ll get the Launch-Plan Checklist and proven growth plan, which outlines exactly what to do and when. There’s no fluff, no busywork, no distractions. Which means you’ll not only COMPLETE your launch within the 90-day program, but you’ll also feel 100% ready + confident when it’s time to launch!

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Can you feel it? There’s so much opportunity in ecommerce right now.

Ecommerce is literally BOOMING.

$861 BILLION dollars were spent in ecomm in 2020 in US companies alone. And that number is growing rapidly in 2021. According to the US census, that number is already up almost 8% for 2021.

The amount of money that’s circulating in ecomm means there’s real money to be made, and with so many businesses launching without first creating a solid foundation, there’s an opportunity for your business to stand out and thrive as others struggle to get off the ground.

If you do the right planning and prep.

Most ecommerce stores start without a clear plan on how to make money. But not yours. After completing the first month of Love What You Sell, you’ll already be ahead of the average game. You’ll be growing YOUR ecommerce business on a solid retail foundation, designed for ecommerce success.

If you’re here, there’s a reason you feel called to ecommerce…

The world needs more diversity and accessibility in products. It needs more money in the hands of different people. It needs companies with a purpose that goes beyond profit.

Right now, your potential customers are being bombarded with businesses that care more about making money than they do about creating positive impact.

And you have the power to change that.

By joining Love What You Sell, you’ll learn how to build an ecommerce business not only to make money (I mean, that’s important too…), but so you can grow a business and a product that will serve your community. Because this is bigger than just you.

When you create a business that’s flexible, simple, and profitable there’s a ripple effect that goes beyond you to impact your family, your community, AND the lives of your customers.

Woman leaning against a wall looking at her phone

Unlike other programs out there, Love What You Sell isn’t just a bunch of ecommerce tutorials, but a 90-Day Incubator designed to build your ecomm business WITH you!

LOVE WHAT YOU SELL goes beyond what you sell and how you sell to unlock a NEW (and more loving) way of doing ecommerce that truly embraces your role as a mother, allows you to be fully present with your family, and provides you with the flexibility you need, the success you want, AND the cash flow (and financial security) you can count on.

Which is exactly why, around here, my #1 rule is simple: We don’t overcomplicate anything. Which means I refuse to waste your time, energy, or resources on any of the guilt, pressure, to-dos, and shoulds that everyone else says you “need” to do in order to succeed in ecommerce.

Which means this unique one product process doesn’t overload you with endless to-dos, but guides you every step of the way to ensure you finish with a complete ecomm store that’s READY to make sales on-demand!

A profitable business built on loving what you sell—is already in you.

I’m here to un-complicate every stage of building your business and help pull that business into the world without adding more to your already full plate. Your one product, and entire business, will be born from your own desires, frustrations, and lived experiences. It will be truly built for you.

You don’t have to do it all and you don’t have to do it all alone.

It’s time to fall in love with a NEW way of doing ecommerce (and the lifestyle that comes along with it).

At the end of the 90-Day incubator you’ll have a fully complete one product ecomm business that’s:

If this is what you’ve been looking for, we’re waiting for you on the inside.

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Here’s What’s Waiting For You Inside Love What You Sell

Because this is a BRAND NEW program and you’ll be among the FIRST to join Love What You Sell, I’m offering you a $300 discount. The next time it’s available, Love What You Sell will be $1297, but for you - the special founding class - it’s just $997.

Incubator starts October 4th, 2021.

6 Payments

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90 DAYS of training

delivered to you monthly taking you step-by-step through every stage of building a one product ecommerce business from idea to launch.

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LIVE monthly “Office Hours.”

This includes 3 group calls during your 90-day accelerator AND 3 bonus group calls after you launch (i.e. 6 monthly calls!).

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LAUNCH-PLAN Checklist

and proven growth plan—so that you know exactly what to do and when. Which means you’ll feel 100% ready + confident whenever it’s time to launch!

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LIFETIME access

to all the trainings, bonuses, action steps, and the private Facebook community so you can go at your own pace AND you can return to the program any time you want (and as many times as you want).

6 payments of

$217 $167

Add to cart

2 Payments

Check Mark Icon

90 DAYS of training

delivered to you monthly taking you step-by-step through every stage of building a one product ecommerce business from idea to launch.

Check Mark Icon

LIVE monthly “Office Hours.”

This includes 3 group calls during your 90-day accelerator AND 3 bonus group calls after you launch (i.e. 6 monthly calls!).

Check Mark Icon

LAUNCH-PLAN Checklist

and proven growth plan—so that you know exactly what to do and when. Which means you’ll feel 100% ready + confident whenever it’s time to launch!

Check Mark Icon

LIFETIME access

to all the trainings, bonuses, action steps, and the private Facebook community so you can go at your own pace AND you can return to the program any time you want (and as many times as you want).

2 payments of

$649 $499

Add to cart

Pay in Full

Check Mark Icon

90 DAYS of training

delivered to you monthly taking you step-by-step through every stage of building a one product ecommerce business from idea to launch.

Check Mark Icon

LIVE monthly “Office Hours.”

This includes 3 group calls during your 90-day accelerator AND 3 bonus group calls after you launch (i.e. 6 monthly calls!).

Check Mark Icon

LAUNCH-PLAN Checklist

and proven growth plan—so that you know exactly what to do and when. Which means you’ll feel 100% ready + confident whenever it’s time to launch!

Check Mark Icon

LIFETIME access

to all the trainings, bonuses, action steps, and the private Facebook community so you can go at your own pace AND you can return to the program any time you want (and as many times as you want).

1 payment of

$1297 $997

Add to cart
Money Back Guarantee Badge

30 Day Risk Free Guarantee

I understand this is a big investment, and I want to make sure you’re absolutely confident that this 90-day incubator is right for you, so you’re backed by a 30-day money back guarantee.

Here’s what it means: If, after you’ve gone through Phase 1 you decide this isn’t the right fit for you, you can request a refund. All you have to do is show you’ve completed the materials - so I know you gave it your best shot - and submit a detailed reason for the refund request before the 30-day deadline.

Headshot of Grace Hayden

Love What You Sell is born from 15+ years of formal training in the retail industry and first-hand experience building (and selling) one product ecommerce businesses.

Hi, I’m Grace. When I started my Turkish towel company in 2016, I looked for a roadmap that would help me launch strong from the start. I couldn’t find one.

Instead, I pieced together knowledge I had from my Retail degree, online content, random courses, and past experiences running failed ecommerce businesses - but nothing gave me the full picture.

What I really needed was a step-by-step guide that would help me take my product from an idea to a fully launched and profitable ecommerce business. Something that could have saved me from making the expensive and energy-draining mistakes that slowed me down.

Now, I did eventually figure it out. In fact, since those early struggles, I’ve successfully built and sold one ecommerce business, and I’m currently growing a second one that is on track to double sales again this year (third year in a row!).

But to get there I had to navigate a web of uncertainty, feeling unsupported, and dodging bad ecommerce advice that didn’t fit my lifestyle as a mom.

And because I couldn’t find the support I needed to build a successful ecommerce business, I wanted to create that support for other moms.

So I poured my heart and soul into Love What You Sell. Because I want you to start strong from the start, and build an ecommerce business that will make a life-changing impact on you, your family, and your community.

Moms put others first - that’s what makes them the perfect people to build impactful ecommerce businesses. But - as moms know all too well - you need to take care of yourself in order to be able to take care of others.

Now is the time to put yourself first - with Love What You Sell - so you can create the impactful ecommerce site you know you’re meant to own.

FAQs

Why do I need just one product?

Simply put, because it works. Most retailers start with just one product. When you narrow down to one best-selling product you can focus on being the best at that one thing. This gives you the foundation of a simple, flexible, and profitable business.

When do I get access to content?

Phases are released every 4 weeks over the 90 days. Phase 1 will be available starting October 4th. You’ll have 30 days to work on each phase.

Will I have lifetime access?

You will have access for the lifetime of the course, including any updates or added bonuses as they’re released.

Will the office hours have a replay? 

No, the office hours are a live experience and not recorded.

Is there a private Facebook community?

Absolutely! You’ll have access to me and other members within a private community throughout the 90 day incubator.

How much access do I get to you?

You get 6 months of access to me for personalized feedback + support via my LIVE monthly “Office Hours.” This includes 3 group calls during your 90-day accelerator AND 3 bonus group calls after you launch (i.e. 6 monthly calls!).

Can I really launch in 90 days?

Yes. Because of the structure of each phase it’s absolutely possible to launch in 90 days. But, you can go at your own speed and will never be “behind”. When you choose to launch is up to you. The time it takes you to launch depends on many factors, including production time, and time you have to commit to building your business.

How is this different than Know What to Sell?

Know What to Sell is a mini workshop to help you uncover one part of your business, your product. This 90-day incubator is the complete process that helps you build out EVERYTHING from zero to launch.

It’s time to build the ecommerce business you’ve always dreamed about.

Leave all the guilt at the door because you’re meant to be here.
Now is the time to join Love What You Sell.

Incubator starts October 4th, 2021.

6 Payments

Check Mark Icon

90 DAYS of training

delivered to you monthly taking you step-by-step through every stage of building a one product ecommerce business from idea to launch.

Check Mark Icon

LIVE monthly “Office Hours.”

This includes 3 group calls during your 90-day accelerator AND 3 bonus group calls after you launch (i.e. 6 monthly calls!).

Check Mark Icon

LAUNCH-PLAN Checklist

and proven growth plan—so that you know exactly what to do and when. Which means you’ll feel 100% ready + confident whenever it’s time to launch!

Check Mark Icon

LIFETIME access

to all the trainings, bonuses, action steps, and the private Facebook community so you can go at your own pace AND you can return to the program any time you want (and as many times as you want).

6 payments of

$217 $167

Add to cart

2 Payments

Check Mark Icon

90 DAYS of training

delivered to you monthly taking you step-by-step through every stage of building a one product ecommerce business from idea to launch.

Check Mark Icon

LIVE monthly “Office Hours.”

This includes 3 group calls during your 90-day accelerator AND 3 bonus group calls after you launch (i.e. 6 monthly calls!).

Check Mark Icon

LAUNCH-PLAN Checklist

and proven growth plan—so that you know exactly what to do and when. Which means you’ll feel 100% ready + confident whenever it’s time to launch!

Check Mark Icon

LIFETIME access

to all the trainings, bonuses, action steps, and the private Facebook community so you can go at your own pace AND you can return to the program any time you want (and as many times as you want).

2 payments of

$649 $499

Add to cart

Pay in Full

Check Mark Icon

90 DAYS of training

delivered to you monthly taking you step-by-step through every stage of building a one product ecommerce business from idea to launch.

Check Mark Icon

LIVE monthly “Office Hours.”

This includes 3 group calls during your 90-day accelerator AND 3 bonus group calls after you launch (i.e. 6 monthly calls!).

Check Mark Icon

LAUNCH-PLAN Checklist

and proven growth plan—so that you know exactly what to do and when. Which means you’ll feel 100% ready + confident whenever it’s time to launch!

Check Mark Icon

LIFETIME access

to all the trainings, bonuses, action steps, and the private Facebook community so you can go at your own pace AND you can return to the program any time you want (and as many times as you want).

1 payment of

$1297 $997

Add to cart
Money Back Guarantee Badge

30 Day Risk Free Guarantee

I understand this is a big investment, and I want to make sure you’re absolutely confident that this 90-day incubator is right for you, so you’re backed by a 30-day money back guarantee.

Here’s what it means: If, after you’ve gone through Phase 1 you decide this isn’t the right fit for you, you can request a refund. All you have to do is show you’ve completed the materials - so I know you gave it your best shot - and submit a detailed reason for the refund request before the 30-day deadline.

Having a one product ecommerce business that was built to be flexible, simple and profitable completely changed my life.

I can’t help but share what I learned with you.

Because of my ecommerce businesses I’ve been able to:

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Have the flexibility to take a month-long vacation every summer in my hometown, and take time off throughout the year to rest, travel, and be with my family.

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Add to the family income that helps pay for living expenses like the mortgage, future expenses like funding investment accounts, and luxury expenses like last minute trips to Disneyland.

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Fulfill my dream of building and SELLING an ecommerce business. And since this process is a repeatable process I’m now growing a new ecommerce business with the plan to sell in the future.

This is what I was able to unlock and I want the same thing for you.

Enroll now